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It demands consistency between perceived value, material integrity and brand promise.<\/p>\n<p style=\"margin: 0 0 20px 0; font-size: 15px; text-align: center;\">Platinum is universally recognized as a symbol of rarity, prestige and durability. Choosing a platinum-based finish transforms plating into a distinctive, communicable asset, one that protects jewelry under real-life wearing conditions:<\/p>\n<div style=\"margin: 0 0 22px 0; text-align: center;\"><span style=\"font-size: 14px; font-weight: 600; line-height: 1.8;\">Exposure to saltwater and sand<br>\nHigh-humidity environments<br>\nPerspiration and continuous wear<br>\nContact with soaps<br>\nContact with chlorine and pool water<br>\nExtreme climate variations <\/span><\/div>\n<p style=\"margin: 0; font-size: 15px; text-align: center;\">Platinum-based electroplating solutions developed by Berkem combine perceived luxury with technical excellence: high oxidation resistance, corrosion protection and long-term stability.<\/p>\n<div style=\"margin-top: 28px; text-align: center;\">\n<p><a style=\"color: #706f6f; text-decoration: none; font-size: 15px; font-weight: 600; letter-spacing: .5px; border-bottom: 1px solid #706f6f; padding-bottom: 3px; display: inline-block;\" href=\"https:\/\/www.berkem.it\/wp-content\/uploads\/2016\/05\/Berkem_Platinum_web_EN.pdf\" target=\"_blank\" rel=\"noopener\">Download the<br>\nPlatinum Brochure<\/a><\/p>\n<div style=\"font-size: 13px; color: #706f6f; opacity: .8; margin-top: 0px;\">Explore full technical specifications<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><!-- Row Backgrounds --><div class=\"upb_grad\" data-grad=\"background: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #F2F2F2), color-stop(30%, #FFFFFF), color-stop(60%, #E8E8E8), color-stop(100%, #F5F5F5));background: -moz-linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 60%,#F5F5F5 100%);background: -webkit-linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 60%,#F5F5F5 100%);background: -o-linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 60%,#F5F5F5 100%);background: -ms-linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 60%,#F5F5F5 100%);background: linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 60%,#F5F5F5 100%);\" data-bg-override=\"0\" data-upb-overlay-color=\"\" data-upb-bg-animation=\"\" data-fadeout=\"\" data-fadeout-percentage=\"30\" data-parallax-content=\"\" data-parallax-content-sense=\"30\" data-row-effect-mobile-disable=\"true\" data-img-parallax-mobile-disable=\"true\" data-rtl=\"false\" data-custom-vc-row=\"\" data-vc=\"5.5.2\" data-is_old_vc=\"\" data-theme-support=\"\" data-overlay=\"false\" data-overlay-color=\"\" data-overlay-pattern=\"\" data-overlay-pattern-opacity=\"\" data-overlay-pattern-size=\"\"><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1771506801058 vc_row-has-fill et_custom_uniqid_new_69970c3385320 mpc-row\"><div class=\"wpb_animate_when_almost_visible wpb_zoomIn zoomIn wpb_column vc_column_container vc_col-sm-12 et_custom_uniqid_new_6996f2cb88141 mpc-column\" data-column-id=\"mpc_column-10069ea54199ff12\"><div class=\"vc_column-inner vc_custom_1771500239847\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1771508812486\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div style=\"background: #ffffff; padding: 20px 10px; text-align: center; color: #706f6f;\">\n<div style=\"font-size: 30px; letter-spacing: 4px; text-transform: uppercase; opacity: .85;\">Two Interpretations of Luxury<\/div>\n<div style=\"font-size: 20px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase;\">One Promise: Durability &amp; Brilliance<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><!-- Row Backgrounds --><div class=\"upb_grad\" data-grad=\"background: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #F2F2F2), color-stop(30%, #FFFFFF), color-stop(59%, #E8E8E8), color-stop(100%, #F5F5F5));background: -moz-linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 59%,#F5F5F5 100%);background: -webkit-linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 59%,#F5F5F5 100%);background: -o-linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 59%,#F5F5F5 100%);background: -ms-linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 59%,#F5F5F5 100%);background: linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 59%,#F5F5F5 100%);\" data-bg-override=\"0\" data-upb-overlay-color=\"\" data-upb-bg-animation=\"\" data-fadeout=\"\" data-fadeout-percentage=\"30\" data-parallax-content=\"\" data-parallax-content-sense=\"30\" data-row-effect-mobile-disable=\"true\" data-img-parallax-mobile-disable=\"true\" data-rtl=\"false\" data-custom-vc-row=\"\" data-vc=\"5.5.2\" data-is_old_vc=\"\" data-theme-support=\"\" data-overlay=\"false\" data-overlay-color=\"\" data-overlay-pattern=\"\" data-overlay-pattern-opacity=\"\" data-overlay-pattern-size=\"\"><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1771506853320 vc_row-has-fill et_custom_uniqid_new_69970c75a306f mpc-row\"><div class=\"wpb_animate_when_almost_visible wpb_slideInUp slideInUp wpb_column vc_column_container vc_col-sm-6 et_custom_uniqid_new_6996f2d3d55e4 mpc-column\" data-column-id=\"mpc_column-2169ea5419a050c\"><div class=\"vc_column-inner vc_custom_1771500252284\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1771512828212\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><!-- HEADER GRADIENT --><\/p>\n<div style=\"background: linear-gradient(160deg, #4f4e4e 0%, #706f6f 45%, #8f8d8d 100%); padding: 18px 24px; text-align: center; color: #ffffff; font-family: 'Trebuchet MS',Arial,sans-serif;\">\n<div style=\"font-size: 20px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase;\">PLATINOR&reg; 102 | 104 | 202<\/div>\n<div style=\"font-size: 18px; margin-top: 12px; font-weight: 500;\">Absolute authenticity<br>\nThe signature of pure platinum<\/div>\n<\/div>\n<p><!-- BODY WHITE BOX --><\/p>\n<div style=\"background: #ffffff; padding: 35px 34px; color: #1a1a1a; line-height: 1.6; font-family: 'Trebuchet MS',Arial,sans-serif;\"><!-- PRODUCT IMAGE -->\n<div style=\"margin: 0; padding: 0; line-height: 0; text-align: center;\"><img style=\"display: block; max-width: 280px; width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/www.berkem.it\/wp-content\/uploads\/2016\/05\/braccialetto-campione_whitenor-1.jpg\" alt=\"Campione finitura Platinor\"><\/div>\n<p><!-- COLOR COORDINATES --><\/p>\n<div style=\"text-align: center; margin-top: 14px; font-size: 13px; letter-spacing: .5px; color: #706f6f;\"><strong>L* 87.5 | a* 0.6 | b* 3.5<\/strong><\/div>\n<p><!-- DIVIDER --><\/p>\n<div style=\"width: 50px; height: 2px; background: #706f6f; margin: 22px auto 28px auto; opacity: .5;\"><\/div>\n<p style=\"margin: 0 0 20px 0; text-align: left;\">Pure Platinum electroplating process for decorative and technical applications (flash and thickness).<\/p>\n<ul style=\"margin: 0 0 24px 18px; padding: 0;\">\n<li style=\"margin-bottom: 10px;\">Characteristic reflections of authentic platinum<\/li>\n<li style=\"margin-bottom: 10px;\">Easy bath management and operational stability<\/li>\n<li style=\"margin-bottom: 10px;\">High throwing power<\/li>\n<li style=\"margin-bottom: 10px;\">Effective barrier against oxidation of base metals and silver<\/li>\n<\/ul>\n<p style=\"margin: 0 0 18px 0; text-align: left;\"><strong>PLATINOR&reg; 102 | 104 | 202<\/strong> are designed for brands seeking premium identity and material coherence.<br>\nTheir deeper white tone reflects the authenticity of noble alloys, while its distinctive technical properties ensure<br>\nlong-lasting protection even in extreme conditions.<\/p>\n<p style=\"margin: 0; text-align: left;\">They are the <strong>ideal choice for luxury jewellery<\/strong> that wants to express platinum&rsquo;s value not only as an alloy, but as a finish.<\/p>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: center;\"><a style=\"display: inline-block; background: linear-gradient( 160deg, #4f4e4e 0%, #706f6f 45%, #8f8d8d 100% ); color: #ffffff; text-decoration: none; padding: 12px 26px; border: 2px solid #ffffff; border-radius: 40px; font-size: 13px; font-weight: bold; letter-spacing: 1px; text-transform: uppercase;\" href=\"https:\/\/www.berkem.it\/en\/precious-plating-solutions\/platinum-solutions\/platinor-102\/\" target=\"_blank\" rel=\"noopener\">SHOP<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_animate_when_almost_visible wpb_slideInUp slideInUp wpb_column vc_column_container vc_col-sm-6 et_custom_uniqid_new_6996f2e050e9f mpc-column\" data-column-id=\"mpc_column-869ea5419a08b9\"><div class=\"vc_column-inner vc_custom_1771500260302\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><!-- HEADER GRADIENT --><\/p>\n<div style=\"background: linear-gradient(160deg, #4f4e4e 0%, #706f6f 45%, #8f8d8d 100%); padding: 18px 24px; text-align: center; color: #ffffff; font-family: 'Trebuchet MS',Arial,sans-serif;\">\n<div style=\"font-size: 20px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase;\">WHITENOR&reg; 102<\/div>\n<div style=\"font-size: 18px; margin-top: 12px; font-weight: 500;\">Contemporary energy<br>\nHigh-luminosity luxury<\/div>\n<\/div>\n<p><!-- BODY WHITE BOX --><\/p>\n<div style=\"background: #ffffff; padding: 35px 34px; color: #1a1a1a; line-height: 1.6; font-family: 'Trebuchet MS',Arial,sans-serif;\"><!-- PRODUCT IMAGE -->\n<div style=\"margin: 0; padding: 0; line-height: 0; text-align: center;\"><img style=\"display: block; max-width: 280px; width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/www.berkem.it\/wp-content\/uploads\/2016\/05\/braccialetto-campione_whitenor-1.jpg\" alt=\"Campione finitura Whitenor\"><\/div>\n<p><!-- COLOR COORDINATES --><\/p>\n<div style=\"text-align: center; margin-top: 14px; font-size: 13px; letter-spacing: .5px; color: #706f6f;\"><strong>L* 88.0 | a* 0.55 | b* 2.8<\/strong><\/div>\n<p><!-- DIVIDER --><\/p>\n<div style=\"width: 50px; height: 2px; background: #706f6f; margin: 22px auto 28px auto; opacity: .5;\"><\/div>\n<p style=\"margin: 0 0 20px 0; text-align: left;\">Platinum&ndash;Ruthenium electroplating process for decorative and technical applications (flash and thickness).<\/p>\n<ul style=\"margin: 0 0 24px 18px; padding: 0;\">\n<li style=\"margin-bottom: 10px;\">High-luminosity deposit with strong visual impact<\/li>\n<li style=\"margin-bottom: 10px;\">Direct application on precious surfaces, including silver<\/li>\n<li style=\"margin-bottom: 10px;\">Excellent intermediate layer before final color treatments<\/li>\n<li style=\"margin-bottom: 10px;\">Advanced alternative to traditional finishes<\/li>\n<\/ul>\n<p style=\"margin: 0 0 18px 0; text-align: left;\"><strong>WHITENOR&reg; 102<\/strong> is ideal for modern, dynamic collections designed<br>\nfor intensive everyday wear.<br>\nIts brightness enhances polished surfaces and gemstones, while the platinum matrix<br>\nprovides protection<br>\nagainst environmental aggressions and oxidation.<\/p>\n<p style=\"margin: 0; text-align: left;\">It is luxury that keeps its energy, at the beach, in the pool<br>\nand in tropical climates.<\/p>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: center;\"><a style=\"display: inline-block; background: linear-gradient( 160deg, #4f4e4e 0%, #706f6f 45%, #8f8d8d 100% ); color: #ffffff; text-decoration: none; padding: 12px 26px; border: 2px solid #ffffff; border-radius: 40px; font-size: 13px; font-weight: bold; letter-spacing: 1px; text-transform: uppercase;\" href=\"https:\/\/www.berkem.it\/en\/precious-plating-solutions\/platinum-solutions\/whitenor-102\/\" target=\"_blank\" rel=\"noopener\">SHOP<br>\n<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><!-- Row Backgrounds --><div class=\"upb_grad\" data-grad=\"background: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #F2F2F2), color-stop(30%, #FFFFFF), color-stop(60%, #E8E8E8), color-stop(100%, #F5F5F5));background: -moz-linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 60%,#F5F5F5 100%);background: -webkit-linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 60%,#F5F5F5 100%);background: -o-linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 60%,#F5F5F5 100%);background: -ms-linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 60%,#F5F5F5 100%);background: linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 60%,#F5F5F5 100%);\" data-bg-override=\"0\" data-upb-overlay-color=\"\" data-upb-bg-animation=\"\" data-fadeout=\"\" data-fadeout-percentage=\"30\" data-parallax-content=\"\" data-parallax-content-sense=\"30\" data-row-effect-mobile-disable=\"true\" data-img-parallax-mobile-disable=\"true\" data-rtl=\"false\" data-custom-vc-row=\"\" data-vc=\"5.5.2\" data-is_old_vc=\"\" data-theme-support=\"\" data-overlay=\"false\" data-overlay-color=\"\" data-overlay-pattern=\"\" data-overlay-pattern-opacity=\"\" data-overlay-pattern-size=\"\"><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1771506903237 vc_row-has-fill et_custom_uniqid_new_69970cab60c17 mpc-row\"><div class=\"wpb_animate_when_almost_visible wpb_top-to-bottom top-to-bottom wpb_column vc_column_container vc_col-sm-6 et_custom_uniqid_new_6996f2e87daf2 mpc-column\" data-column-id=\"mpc_column-9169ea5419a0e3f\"><div class=\"vc_column-inner vc_custom_1771500272283\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_animate_when_almost_visible wpb_top-to-bottom top-to-bottom wpb_column vc_column_container vc_col-sm-6 et_custom_uniqid_new_6996f2f3ae9cb mpc-column\" data-column-id=\"mpc_column-4969ea5419a0f56\"><div class=\"vc_column-inner vc_custom_1771500279451\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><!-- Row Backgrounds --><div class=\"upb_grad\" data-grad=\"background: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #F2F2F2), color-stop(30%, #FFFFFF), color-stop(59%, #E8E8E8), color-stop(100%, #F5F5F5));background: -moz-linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 59%,#F5F5F5 100%);background: -webkit-linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 59%,#F5F5F5 100%);background: -o-linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 59%,#F5F5F5 100%);background: -ms-linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 59%,#F5F5F5 100%);background: linear-gradient(top,#F2F2F2 0%,#FFFFFF 30%,#E8E8E8 59%,#F5F5F5 100%);\" data-bg-override=\"0\" data-upb-overlay-color=\"\" data-upb-bg-animation=\"\" data-fadeout=\"\" data-fadeout-percentage=\"30\" data-parallax-content=\"\" data-parallax-content-sense=\"30\" data-row-effect-mobile-disable=\"true\" data-img-parallax-mobile-disable=\"true\" data-rtl=\"false\" data-custom-vc-row=\"\" data-vc=\"5.5.2\" data-is_old_vc=\"\" data-theme-support=\"\" data-overlay=\"false\" data-overlay-color=\"\" data-overlay-pattern=\"\" data-overlay-pattern-opacity=\"\" data-overlay-pattern-size=\"\"><\/div>\n","protected":false},"excerpt":{"rendered":"PLATINOR &amp; WHITENOR Platinum-based bath plating solutions, designed for high jewellery that lives beyond display cases Ethical Platinum Naturally hypoallergenic Resistant to oxidation and water...","protected":false},"author":7,"featured_media":495396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2391],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PLATINUM: No Limits Wear<\/title>\n<meta name=\"description\" content=\"CATAFOR\u00ae 600 - Vernice Cataforetica per Lusso Contemporaneo | Berkem\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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