Today’s market demands more than a high-performance finish. It demands consistency between perceived value, material integrity and brand promise.
Platinum is universally recognized as a symbol of rarity, prestige and durability. Choosing a platinum-based finish transforms plating into a distinctive, communicable asset, one that protects jewelry under real-life wearing conditions:
High-humidity environments
Perspiration and continuous wear
Contact with soaps
Contact with chlorine and pool water
Extreme climate variations
Platinum-based electroplating solutions developed by Berkem combine perceived luxury with technical excellence: high oxidation resistance, corrosion protection and long-term stability.
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Platinum Brochure
The signature of pure platinum
Pure Platinum electroplating process for decorative and technical applications (flash and thickness).
- Characteristic reflections of authentic platinum
- Easy bath management and operational stability
- High throwing power
- Effective barrier against oxidation of base metals and silver
PLATINOR® 102 | 104 | 202 are designed for brands seeking premium identity and material coherence.
Their deeper white tone reflects the authenticity of noble alloys, while its distinctive technical properties ensure
long-lasting protection even in extreme conditions.
They are the ideal choice for luxury jewellery that wants to express platinum’s value not only as an alloy, but as a finish.
High-luminosity luxury
Platinum–Ruthenium electroplating process for decorative and technical applications (flash and thickness).
- High-luminosity deposit with strong visual impact
- Direct application on precious surfaces, including silver
- Excellent intermediate layer before final color treatments
- Advanced alternative to traditional finishes
WHITENOR® 102 is ideal for modern, dynamic collections designed
for intensive everyday wear.
Its brightness enhances polished surfaces and gemstones, while the platinum matrix
provides protection
against environmental aggressions and oxidation.
It is luxury that keeps its energy, at the beach, in the pool
and in tropical climates.
